Eco fashion, a sector in which many aspire to promote, is a growing trend in the textile market.


It is very difficult to compete with non-organic products and no supply without demand.
Eco fashion is part of an irreversible trend in the garment industry, a paradigm shift. Consumers have become aware when purchasing a product, want to know where the products come from, how they are made​​, this has led to changes in the behavior of multinationals and labor regulations, calling for greater oversight and transparency.
Many large firms include garments and textiles products from raw materials grown without pesticides or chemicals.


Eco fashion strengthens step by step for the XXI century

It shines in the world of “Green” fashion. Vegetable ivory , alpaca from South America, organic cotton, organic wool, linen, etc.: fashion “ethics” or “green” is gaining more space in the multi-billion dollar textile industry, and conquer new designers and customers.

The latest Paris Ethical Fashion Show hosted artists from all over the world, including Ecuador, Peru, Colombia, Brazil, India, Africa, whose clothing, jewelry, bags, shoes, lingerie … have been built in compliance with environmental principles.

The increasing presence of designer brands in the main hall of ethical fashion in the world, coinciding with the Fashion Week in Paris, reflects an improvement in consumption linked to fair trade and ecology, according to its own sources industry standards work that have become more severe.


GREEN RULES Consumer Awareness

GREEN-RULES toma conciencia de la importancia y el cuidado de nuestro planeta

Organic clothing is manufactured naturally , respecting the environment and human rights of its producers.

It is manufactured from raw materials such as linen, cotton or organic fibers that have been grown with organic farming. This type of clothing should also be treated with organic or natural dyes, no chemical or synthetic production.

Advantages that exist for the production and use of organic clothing are shown the lightest pollution discharged to the environment and reducing the risk for the skin, natural fibers contain less erallergens that fibers treated with chemicals.

The primary objective is to change everyone,not just the brands, we must raise awareness to contribute as much as we can to care for our planet.